MILLSTONE TOWNSHIP, N.J. - Highway Equipment Сompany, which lists its address as 3 Prodelin Way, Millstone Township, N.J., is a scam. A buyer reported wiring $26,450 for a 2021 Kubota SVL97-2 tracked skid steer loader and receiving no machine.
The loss matters because the listing offered a late model compact tracked loader at a single upfront price and the buyer paid the full asking amount before taking delivery, leaving them without the equipment or funds for a replacement purchase.
The listing
The inventory page for the unit advertises a 2021 Kubota SVL97-2 Tracked Skid Steer Loader with 765 engine hours and an asking price of $26,450. The seller's page lists the unit by model and hours and presents it as a ready-to-buy machine; the listing labels the item as a "Tracked Skid Steer Loader" and shows the price on the inventory page.
What made the posting attractive to a prospective purchaser was the combination of model year and hours. A 2021 machine with 765 hours reads as relatively recent and useful for contractors seeking a tracked skid steer without the premium of a new unit, and the $26,450 asking price placed it within reach for many buyers comparing similar machines.
How the sale unfolded
According to the buyer's account, they located the SVL97-2 on the Highway Equipment Сompany inventory page while shopping for a compact tracked loader and compared the listing to other offers. The buyer said the model, hours and price lined up with their needs and that the listing's appearance on the site made it seem a plausible purchase option.
According to the buyer's account, they used the contact details published on the site to reach out about the machine. The site publishes a phone number, +1 551 465 5183, and an email address, sales@highway-equipment.com, and the buyer reported that those were the means used to pursue the sale.
According to the buyer's account, the parties agreed on the listed price and the buyer arranged payment by bank wire. The buyer reports transferring the full $26,450 asked for on the inventory page.
According to the buyer's account, after the funds moved the expected delivery or handoff never happened. The buyer waited for the tracked skid steer loader to arrive and for paperwork to follow, but the machine never appeared and the buyer was left without the equipment or the money.
According to the buyer's account, the final outcome of the transaction was a loss of $26,450 by bank wire and no delivered unit.
What the website shows
The site operates under the trading name Highway Equipment Сompany and publishes the street address 3 Prodelin Way, Millstone Township, N.J., along with the phone number and sales email noted above. The inventory page URL for the listed unit is https://highway-equipment-company.com/inventory/kubota-svl97-2.
Registration records for the domain show it was created on Sept. 11, 2026 through GoDaddy.com, LLC and uses Cloudflare nameservers. The registrar record hides the registrant behind privacy service details, and the site does not publish independent dealer licensing or Department of Transportation credentials that would let a buyer verify a physical dealership or a truckable inventory yard.
How these schemes work
Federal consumer guidance warns that fraudulent equipment offers often feature a recent model, comparatively low hours and an aggressive price, and that suspects may use newly created websites to display inventory that cannot be inspected in person. Buyers who pay the full purchase price before seeing equipment in a verified yard can be left without recourse if the machine is not delivered.
The Highway Equipment Сompany listing fits several of those common signals: a 2021 Kubota SVL97-2 offered at a single, complete price and a domain registered on Sept. 11, 2026 that masks the registrant behind privacy service. Those facts do not prove intent, but they match warning signs that consumer protection authorities call out for buyers to check.
If you sent money
Buyers who transferred funds by bank wire should contact their financial institution immediately to ask about recalling the transfer and preserving any transaction records. Keep copies of emails, invoices, receipts and screenshots of the listing and any correspondence.
File a complaint with the FBI's Internet Crime Complaint Center at ic3.gov and report the transaction to the Federal Trade Commission at reportfraud.ftc.gov, including the domain name and the inventory page link. Provide the bank with incident details and the receipts the seller provided, and supply investigators with the full URL and the published contact information where possible.
