LABADIE, Mo. - Heisel Equipment, which lists its address as 3623 Old Hwy 100, Labadie, Mo., is a scam. According to the buyer's account, a bank wire of $25,000 paid the full asking price for a 2014 Bobcat T770 with 2,056 hours and the unit never arrived.
The listing mattered because it offered a skid steer with modest hours and a familiar model at a fixed, advertised price. For buyers seeking a compact loader with power and a comfortable cab, a 2014 T770 showing 2,056 hours and a specific asking price presented a clear, purchase-ready opportunity.
The listing
The listing for the 2014 Bobcat T770 showed the machine as a higher-capacity Bobcat T770 skid steer loader with 2,056 engine hours. The seller's published description referenced the make and model, the hours and condition, and included an asking price of $25,000. The page also listed common comfort and operating features for this class of machine in brief sales language.
What made the advert attractive was the combination of a known model, the relatively low recorded hours for a heavy-use machine, and a straight price that eliminated back-and-forth bargaining. The published price and the hours made the unit look like a ready-to-buy piece for a contractor or farm operator needing a dependable skid steer.
How the sale unfolded
According to the buyer's account, they located the listing online while shopping for a Bobcat-class skid steer and judged this T770 against other machines they had inspected. The buyer said the listing matched what they wanted and the asking price aligned with their budget.
The buyer described contacting the seller through the methods shown on the listing and negotiating to the published price. After agreeing to the purchase terms, the buyer sent the full $25,000 by bank wire. The buyer expected the machine to be prepared for collection or delivery as discussed in their communications.
In the days that followed, the buyer waited for confirmation of shipment or an arranged pickup. At no point was the machine delivered, and no transfer of ownership or handover occurred. According to the buyer's account, the expected transfer never happened and all attempts to secure the machine failed to produce the equipment.
The buyer has thus lost the full $25,000 sent by bank wire and has not received the 2014 Bobcat T770 advertised on heiselequipment.com.
What the website shows
The site presents itself as Heisel Equipment and lists a Labadie, Mo. address, a phone number 6366852295 and an email sales@heiselequipment.com. The listing page included the unit details and a price that matched the amount the buyer paid.
Domain registration records show the heiselequipment.com name was created on Sept. 25, 2026, and the registrar is HOSTINGER operations, UAB. The site publishes no dealer licensing numbers or Department of Transportation details on its pages.
How these schemes work
Federal consumer authorities warn that many fraudulent equipment listings rely on a short window between posting and payment. Typical red flags include recently registered domains, straightforward asking prices for commonly traded models and no verifiable dealer credentials on the site.
That pattern appears in this listing. The domain was registered days before the listing was active and the site lists contact information without published licensing details, while the listing itself offered a clearly priced 2014 Bobcat T770 with specific hours.
If you sent money
Call your bank immediately and request a wire recall. Keep every invoice, message and receipt related to the transaction and preserve screenshots or saved pages of the listing.
File a complaint with the FBI Internet Crime Complaint Center at ic3.gov and with the Federal Trade Commission at reportfraud.ftc.gov, and include the domain name and the listing URL in each report.
